AEO Fundamentals
Get certified in AI-powered search optimization
HubSpot Academy certification on Answer Engine Optimization (AEO). Learn to build a content strategy that earns visibility in both traditional search engines and AI-powered answer engines. Covers search intent in the age of AI, EEAT framework, keyword strategies for AI visibility, optimizing for AI citations, and measuring AI search performance.
Prompt EngineeringFreebeginner2.5 hours
Submitted by @yahianaimRoadmap (5 steps)
1
Rethinking Visibility in the Age of Answer Engines
24 min#Search Evolution#AI Overviews#Answer Engine vs Search Engine#Visibility Landscape
2
Establishing Your AEO Foundation
16 min#EEAT Framework#Trust Signals#Content Authority#Balanced SEO/AEO Strategy
3
Planning Content for Search & AI
17 min#Keyword Research#AI Visibility Planning#Content Structuring#Rich Results Strategy
4
Optimizing for AI Citations
42 min#Featured Snippets#AI Citation Optimization#Structured Data#Content Formatting
5
Measuring AEO Performance
35 min#Google Search Console#GA4 Tracking#AEO Metrics#Performance Analysis